SELECTED WORK

FROM CONCEPT TO MARKET.

Explore selected ventures, business transformations, and brand systems developed across fashion, beauty, luxury, manufacturing, and international markets. From naming and positioning to visual identity, AI-assisted creative production, websites, products, and digital execution - each project was built around a different business challenge and engineered as one coherent system.

Alezhé — Luxury Fashion Brand Development

We developed Alezhé from the ground up as an original luxury fashion brand concept specializing in elegant dresses and occasionwear. Our work included brand positioning, logo and visual identity, creative direction, messaging, website strategy, web design, website copy, and complete digital execution. We transformed the initial concept into a cohesive, market-ready brand with its own live digital presence, creating every element from idea to launch.

Vellutti — Contemporary Fashion Brand Development

We developed Vellutti from the ground up as an original contemporary women’s fashion brand. Our work included brand positioning, logo and visual identity, creative direction, collection concept, AI-generated fashion imagery, website strategy, copy, and web design. We transformed the original logo concept into a complete, cohesive brand with a distinct visual identity and its own live digital presence.

Leon Marelli — Minimalist Luxury Fashion Identity

We developed Leon Marelli from the ground up as an original contemporary fashion brand focused on high-end wardrobe essentials for men and women. Our work included brand positioning, logo and visual identity, creative direction, collection concept, AI-generated fashion imagery, website strategy, copy, and web design. We transformed the original logo concept into a complete, cohesive brand with its own live digital presence.

Arkanson — Avant-Garde Fashion Brand Development

We developed Arkanson from the ground up as an original avant-garde unisex fashion concept exploring the relationship between clothing, movement, art, and the human form. Our work included brand positioning, logo and visual identity, creative direction, collection concept, AI-generated imagery, website strategy, copy, and web design. I transformed the original logo into a complete, cohesive brand with a distinctive identity and live digital presence.

Torri Valente — Luxury Yacht Brand Development

We transformed Torri Valente from an original logo concept into a complete luxury brand for bespoke yacht interiors and onboard lifestyle design. Our work included brand positioning, creative direction, visual identity, service concept development, AI-generated imagery, website strategy, copy, and web design. We created the complete brand world and live digital presence from the ground up, positioning it for the international luxury market.

B2B rebranding project for international market expansion

We led the rebranding of Winky to strengthen its positioning and support new international market acquisition. Our work included strategic brand repositioning, logo redesign, creative direction, and a complete catalogue redesign. The goal was to transform the company’s presentation into a more modern, polished, and internationally competitive B2B brand capable of attracting new buyers and entering new markets.
FROM CONCEPT TO MARKET

OOO.SKIN × NEXA.HAIR

OOO.SKIN and NEXA.HAIR were developed entirely from the ground up as complete, market-ready consumer brands. From brand naming and market positioning to logo and visual identity design, product architecture, AI-generated product imagery, creative direction, website development, and final digital execution, every element was created as part of one coherent system. Two initial concepts were transformed into fully developed brands ready to enter the market.
BUSINESS TRANSFORMATION

PAWLA

Pawla Fashion was repositioned from a traditional garment manufacturer into a contemporary B2B fashion production partner for international brands. The transformation focused on clarifying its market position, modernizing its identity, strengthening buyer-facing communication, and presenting its manufacturing capabilities through a more distinctive, premium, and globally relevant brand system.
creating a fashion fairytale

VERLUXTON

Verluxton was developed from the ground up as a complete international fashion venture. The project included business concept development, market positioning, brand naming, logo and visual identity design, product architecture, AI-generated fashion imagery, product descriptions and listings for approximately 250 products, website and                  e-commerce development, payment infrastructure, and final digital execution. Every element was built as part of one coherent commercial system, transforming the initial concept into a fully developed, market-ready fashion brand.